Experience and Expertise
Endurson ideates, builds, launches, and optimizes software products and online businesses for companies. We specialize in custom development of your software product (web & mobile applications) tailored to your business objectives. We understand that there is more than one way to create software. We’ll partner with you to identify the right approach for your company that will allow us to meet your goals effectively and efficiently. We offer an array of capabilities with soup-to-nuts services for product and business strategy, application development, and software product enhancements.
Endurson developed FeverPost as a mobile app available on iPhone, iPad, and Android devices to help parents and caregivers track fever related information and set alerts. The app is built using “hybrid” technology to reduce development time and costs while maximizing the app’s availability on devices. The app was a successful internal challenge to create the app – including design, creative, and coding – in less than 60 hours using an Agile software development methodology.
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Created a website content strategy and developed a new mobile-friendly website integrating parallax design. The website strategy focused on reaching new markets for the business without neglecting its established market. The visual design aimed to convey the natural spirit and inherent exuberance of the company president in order to self-select within the target audience.
Conducted a product strategy to define the vision, features, and functionality of a new software product for the auto repair service sector. The strategy detailed a multi-phased approach to building and launching the disruptive technology of a new start-up company being grown within AutoSource of America. Additionally, Endurson conducted a competitive and feature analysis using a visual layout to illustrate the competitive landscape in the U.S.
Conducted product strategy sessions to explore product ideas leading to the vision, features, and functionality of a new social commerce software product. Endurson developed wireframes to visually depict layout and core features. Additionally, Endurson conducted a competitive and feature analysis using a visual layout to illustrate the global competitive landscape. Endurson explored technical architecture options and developed a requirements document for financial planning and development of a minimum viable product.
Provided custom integration and coding of a third-party MLS listing software to provide comprehensive search results for the client’s staff and target market within a new website design. Endurson applied a clean and elegant design strategy that gave the client both a content management system to easily update content and a new mobile-friendly website. The effort focused on PPE’s goals of achieving growth as a brokerage and providing public users of their website the ability to perform detailed searches of MLS listings in Westchester County, New York.
Executed Endurson’s innovative and efficient one-day marketing strategy session for EHI management. The outcome of the session was a comprehensive PowerPoint deck that honed a marketing plan to drive EHI growth objectives. The deck required the identification of company vision, business objectives, target markets, value propositions, key marketing objectives, and marketing approaches for implementation.
Provided product strategy and project management consulting for the front-end redesign of a complex web-based system. The multi-month engagement included managing key stakeholders through four specific phases: requirements discovery, analysis and modeling, wireframing, and graphic design.
Integrated with the firm’s start-up team to assist with developing the software product that housed their patented Radio Frequency (RF) technology. In addition to providing software and database development services, the team provided requirements gathering, project management consulting, and end-user documentation.